Which joke is funnier?
(a) A scientist and a philosopher are being chased by
a hungry lion. The scientist made some quick
calculations. "It's no good trying to outrun the
lion," he said, "it's catching up." The philosopher
replied, while still running, "My dear friend, I
don't need to outrun the lion. All I need to do is
outrun you!"
(b) Which day of the week do fish hate? "Fry-Day!"
Well, either one may make your laugh, it's up to you.
But scientists at 'laughlab.co.uk,' figure that people
liking to more complex joke have good "frontal
lobe activation." and like complex jokes.
Why bring this up? Simply because there are differences.
How to Write a FILLER CONTENT that Gets Results!
1) Emphasize Benefits, NOT features. To persuade your audience
to look, you NEED to answer their biggest question: "What's
in it for me?" The best way is to emphasize the benefits you possess
as opposed to the features.
For instance: suppose you're a CPA, athletic with a good sense of
humor. If your were to write: "Accountant and likes going to comic
clubs and working out." ... you'd be telling them features.
Here's how to emphasize benefits instead of features:
"Learn about me and you won't pay an extra penny on taxes
... you'll save hundred even thousands ... and get a student rodeo
clown for the price of admission."
OR
Suppose you're a nurse who likes to dance and ski. If you were
to write: "Nurse who likes dancing and winter skiing." ... you'd be
telling them about features.
Here's how to emphasize the benefits instead:
"Whenever the rhythm of dance catches you, you'll have a
partner that will make your night superb! If it's an RN that can mend
your wounds - look no further. If it's downhill skiing you're into,
I may just beat you to the bottom."
You've let your visitor know how THEY will benefit by signing
into your personality.
2) Include a Call To Action. If you want people to take action you
need to tell them exactly what you want them to do. Explain how
you will solve their problem.
No matter how convincing your copy is, if you don't provide a
specific call to action, you're just leaving them hanging.
You too CAN find love and happiness. Like the proverbial turtle,
you have to stick your neck out and LOOK!
Dr. Brooke
http://www.1stop-dating.com
|
